[dragonwriter]

> I think the point is not whether it fits the current standard but whether those standards make sense in an age of innovation.

How does an "age of innovation" benefit from inaccurate product labeling. Its not like mayonnaise-substitutes that vary from the defining ingredients are new -- usually with branding that is evocative of mayonnaise without claiming to be mayonnaise, clearly indicating that it is: (1) something different than mayonnaise, (2) intended to fill the role of mayonnaise.

> Who cares if it has eggs, and why are the Feds getting involved anyway?

The Feds are concerned about accurate and meaningful food labeling because people being able to rely on food labels and no what they mean is important for both health and safety reasons, and for the ability of consumers to make informed decisions in the marketplace.

Misleading labeling benefits only fraudsters.

[undersuit]

Just Mayo

>INGREDIENTS: Non-GMO Expeller Pressed Canola Oil, Filtered Water, Lemon Juice, White Vinegar, 2% or less of the following: Organic Sugar, Salt, Pea Protein, Spices, Modified Food Starch, Beta-Carotene.*

Hellman's Mayonnaise

>SOYBEAN OIL, WATER, WHOLE EGGS AND EGG YOLKS, VINEGAR, SALT, SUGAR, LEMON JUICE, CALCIUM DISODIUM EDTA (USED TO PROTECT QUALITY), NATURAL FLAVORS. GLUTEN-FREE.

I don't see any misleading labeling here.