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by oliwarner 4237 days ago
I've dealt with more than a few designers handling solicited corporate website redesigns and one of the most critical issues I see back are "That looks really great, but where is our logo?" Yours looks like a fine example of a pretty design but you've trampled all over their brand in favour of your own palette and taste. Different Y, different spacing, different colours. You've designed something for a different company.

That #FFF-on-#F60 Y is their brand. It's what they have all over their offices, on their business cards, on their main website... Unless the client is looking to rebrand (for which I can see no reason), you need to use their existing trademarks. Branding is as important to the client as UX is to the user.

(And on a UX tack, there's a severe lack of contrast in various places. You appear to have faded out the most important text on the entire page (the content) with no explanation why. Telling me "Because I want it to fade in on mouseover" is a fireable offence.)

1 comments

>Telling me "Because I want it to fade in on mouseover" is a fireable offence.

How about, *because it creates incentive to try out the highlight effect and subsequently click, until the novelty wears of, at least.