[inthewoods]

The approach they seemed to take to deal with this was bringing in an outside developer. I'm not a fan of this approach for a number of reasons - but mainly because then you've got a dependency on a single outside person or firm to maintain that application going forward.

[noahbrier]

To answer both: On the division side, we have found a number of people who are simply more passionate about building products for their peers than building products for customers. I interviewed one last night, so I can confirm this is the case. Because the job includes a bit of product management and a bit of design, it ends up being something fundamentally different than what we ask engineers to do.

As for the outside devs, I agree that is a challenge and one of the things that ultimately led to us hiring internally to help support and continue to grow those internal products.