|
|
|
|
|
|
by charlesju
4241 days ago
|
|
|
This is why it makes sense. There are a LOT of people that use Amazon to buy things. A lot of people don't know the difference between phones. If Amazon has a giant splash screen saying it has a phone, naturally people will buy it just because they don't know any better (eg. 65 yr old Grandmas in Arkansas). Additionally, Amazon is a long term company and they know that if they want their foot in the phone game they need to start somewhere so they did. They have never cared about hardcore techies or even their investors. They are one of the most long term focused companies alive right now. They believe in iteration like a religion and they understand the average consumer. It makes sense because it will make cents. |
|
|
Amazon has to remember they're in the product sales business, and their hardware exists ONLY to facilitate sales where some customers otherwise have trouble figuring out how to get it. Kindle is great for people who don't have another ebook reader; make sure every platform imaginable has Kindle software available. Fire is great for people who aren't buying into any other tablet ecosystem; make sure good content consumption apps are available on all other tablets. Fire Phone should be a decent phone for those wanting a phone and otherwise uncommitted to other makers; make sure all other phones consume Amazon content easily. Fire TV should be a fine media player; get Amazon Video onto AppleTV and Roku ASAP. Amazon should view their own hardware as nothing more than gap filler where customers haven't committed to other options which should be pursued by Amazon with equal vigor.
For Amazon, exclusive hardware is dangerous. It should complement the competition, not compete where others are superior.