Didn't Bezos once say something like "your margin is my opportunity"? There's a certain irony in Amazon not being able to compete in mobile because the market is too efficient.
They can't compete because they're producing mediocre products that add little value; products that consumers don't have a good enough reason to want. Creating their own Android equivalent store was an extraordinarily terrible idea.
The problem is not because the market is too efficient.
The problem is not because the market is too efficient.