what is the biggest change you see in people's mindsets after reading hooked or attending one of your workshops? By people I mean founders or other product people
One of my favorite things to see after a workshop or hear someone tell me after they've read the book is that now they understand what's missing in their product. Finally, they know what to do next!
At my last company, we constantly struggled with the question "what should we build? What features matter?" With Hooked, I wanted to make a guide book to help product makers prioritize based on the psychological principles of what drives user engagement.