| The thing that sets Jawbone apart from other health wearables companies is how much Jawbone has embraced the idea of providing insights to its customers. The next iteration of these devices (Basis Peak, Jawbone up3, whatever fitbit comes up with) will no longer be just about quantifying your physical life. With more data comes an increased ability to make inferences about your behavioral patterns, and that's going to be the killer feature of the future. The first company that actively tries to answer how to instigate real behavioral change in its users through notifications, insights, and other motivational tools will be the first to make fitness wearables ubiquitous devices. Of course, the band has to be actually _wearable_, too. Jawbone is doing both of these things, faster than the competition. Basis is _just_ starting to try and do insight work, after years of perfecting their sensor infrastructure. Fitbit is a toy in comparison, and afaik they haven't even touched doing inference work on small individual user data. The insights I get from Jawbone now suck, but they're doing those with _just my steps and sleep_. Who knows what will become apparent with my heart rate and automatic activity identification. |