[gk1]

I watched the video and all the data shown is visible in GA within a few clicks, not "hours" as the video claims. If that's too much, you can also create a custom dashboard in GA that shows all this in a single glance.

This is just another pretty UI on top of the GA API, from what I can tell.

[RandomMaker]

The approach we are taking is consolidating a lot of the data that Google Analytics provides you into scores. These are found throughout the dashboard and reports, which give you a gauge to go off of for optimizing. This is opposed to exporting all of the data manually and creating your own algorithms to discover new opportunities and figure out what needs to be tweaked, which we've found people do.

The scores and the way the reports are laid out save you time because of consolidation and at a glance views. We have plans for even more powerful features that allow you to manipulate data even further which Google Analytics is not capable of too.