[forrestthewoods]

I'm not a member of Form, but I'll answer number 5 for them.

Because Kickstarter is an unbelievably powerful form of marketing. You get a huge a number of eyeballs, reduce risk with an almost but not quite pre-order, and you build an extremely passionate fan base.

Assuming they do have the infrastructure required to launch I would almost ask why not launch a Kickstarter? Zero to huge reward for little to no risk. That's a helluva deal!