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by ChrisGranger 4255 days ago
Do people really download applications with absolutely no information about them presented on their website? In the very least, I need to know what an application does differently than the one I am already using.
1 comments

It's a landing page/squeeze page most of our userbase isn't in the US.

So right now tied to our campaigns we were focusing on less click throughs and very swift conversions on the download link. In addition to working on a more robust page for our US users.

This was strictly for testing purposes for converting internationally. I can't speak for other companies branding/positioning and market but for us it works wonderfully well.

Also 98% of our traffic is from mobile devices and not desktop which also highlights why we did this