[tapp]

I had the same general reaction when we tested it at our office, but I'm open to the idea that perhaps I'm missing the point.

In the press release, Butterfield says: "As the leader of a brand new product category, we have a huge advantage right now."

Does anyone know what product category he's referring to?

Enterprise collaboration seems like a quite old category to me, but maybe this is where I'm missing the point. Would be interested in hearing where I'm wrong.

[dcre]

I think the category he means is chat-based collaboration with a ton of seamless third-party integrations. Enterprise collaboration is too broad and elides the differences between Slack and, say, email or a wiki.

Of course, you might agree with the person you're responding to and think the differences are being exaggerated. Personally that has not been my experience.

[bostonvaulter2]

I think he's referring to real-time enterprise collaboration. Things like Slack and Hipchat (and maybe Google Wave, but obviously that wasn't successful).