[justcommenting]

Unless Google or Mozilla affirmatively knows that a given user understands the implications of broadcasting their SSID, I don't think it's reasonable to assume that everyone still broadcasting their SSID is doing so deliberately in the informed-consent for mapping sense of the word. That doesn't make Google or Mozilla bad...I just don't think it's a reasonable assumption for organizations to make.

It's hard for me to think of ways these organizations could reliably know whether people don't mind their SSID being mapped or used for related purposes without asking them.