[ATB]

I think what codyhilton was trying to say (correct me here) is that the 'no scratch on the car + no remote possibility of injury' claim is about accident prevention, not dealing with the actual impact. As the five or so replies show, safety innovation is seen in terms of 'what to do when you hit something or something hits you.' But wouldn't true innovation also look at how avoid getting into that tight spot in the first place?

Some car manufacturers clearly have been working on this. Better lights (showing dangers ahead), improved handling and braking (to avoid hitting stuff), and more innovative things like radar-based warning sounds if the car things you're about to change lanes and hit someone (the one in the BMW 5 series still has some issues, but it's not bad), or automated braking systems like the ones Mercedes-Benz and Volvo are promoting.

Those systems are still in their infancy. But safety innovation is definitely going in the direction of accident prevention. We have done a lot to protect the fragile human body inside the metal cage by cleverly absorbing impacts through deformation zones, airbags, etc. The next big step will be figuring out how to avoid needing to rely on them. One suggestion has been that the regulatory battle will be the hardest challenge: once you take some level of control out of a driver's hands, litigation issues and complicated fault assignment rear their ugly head. And of course, many drivers will dislike the idea of being babied by a 'nanny car' and refuse to give up any level of control over their vehicles, not unlike (tortured analogy ahead) low-level programmers who insist in coding to the bare metal.