No one said anything about comic book style. Google is the one that framed things in terms of evil. Are you saying Google meant it in a tautological way? That is, unless they start killing children or something really evil, it doesn't count?
You're suggesting that a scrappy startup in a field everybody else wrote off which eventually grew to be one of the biggest companies in Silicon Valley was actually just a front and not a real business the whole time? That strains credulity — really far.