| I recall seeing a heavy metro ad campaign in Paris. All the slots were used. The campaign cost listed[0] (Q-Massifs) doesn't even have a regular price. Extrapolating from the regular campaigns, it cost Google beyond a million euros a week, and the campaign lasted more than that, if I recall correctly. And that is just one city, one campaign. As for Google Search ads, let's take the number of search requests[1], an example CPC they give[2], an example CTR they give[3], the StatCounter portion of non-Chrome users[4], we get 1216373500000 * (1-0.3) * $0.10 * 0.005. That's $425,730,725 for a one-year campaign in 2012. Given the prominence of this ad (and its unintentional scare value), the CTR is probably off, so that's a very conservative figure. If that is indeed 70% of the whole campaign cost, the total is $608,186,750 per year. [0]: http://www.mediatransports.com/wp-content/uploads/2013/12/Qu... [1]: http://www.internetlivestats.com/google-search-statistics/ [2]: https://support.google.com/adwords/answer/2375420?hl=en [3]: https://support.google.com/adwords/answer/2615875?hl=en [4]: http://en.wikipedia.org/wiki/Usage_share_of_web_browsers#Sum... |