[erroneousfunk]

This data intuitively makes sense -- the added theme gives users a sense of "this is my product," where before it was "this is a Ghost product that I'm using right now."

As a user, however, I'm annoyed by videos, and hardly ever watch tutorial videos. Why spend a minute and a half watching something when I can read it much faster? Especially if setting up a theme is as easy as you're trying to make it -- shouldn't it be obvious how to do it?