[davidholmesnyc]

This sucks. I don't know why the mobile payment space is so competitive. It would make more sense to me that any retailer would accept as much different sources and methods of payment as possible to make the purchasing user experience as seamless and easy to use as possible.

[owenmarshall]

That makes sense on a small scale. But with big retailers, the calculus changes a bit. The data a big retailer gets from my purchase history: when I come in to the store, what I buy, etc., is potentially very valuable.

CurrentC would allow my purchases to be tracked across multiple major retailers and aggregated. The value there is incredible. Possibly worth more than the merchandise I buy? Very possibly, I'd think.