[dmarti]

There is already a lot of fraud on ad networks. This probably won't affect the raw amount that much. The main effect will be to make it easier for existing fraud to hide.

The problem is that out of these three choices:

* highly intermediated advertising ("adtech")

* user privacy

* fraud control

...we can only have two.

http://zgp.org/~dmarti/business/adtech-fraud/