[a3_nm]

> There is no moral imperative for me to view ads since I've paid to access the Interwebs

I am not sure I agree with the implication, but I agree with the conclusion, for a different reason.

If I send an HTTP request to a server, and that server replies with content, this does not imply that the creators or publishers of that content have the right to dictate how I should enjoy that content on my own machine, or that I have any moral imperative to follow their wishes. I may be using an ad-blocker, I may be blocking images, I may be using lynx, I may be just saving it to view it offline later. It's my choice. If you do not agree, do not provide your content for free to anyone who asks.

There may be a moral imperative to support the creators and publishers of content you enjoy. This does not imply that it must be done via the convoluted route of viewing the content in a certain way so that a certain third party believes that a human mind has registered a certain message and pays the publisher for this.