[CyberDildonics]

I think it's simplistic to say that someone attacking a problem because they think it will be profitable is intrinsically shallow. There could be many problems that a person sees they could solve, and they could choose one most likely to be profitable first a stepping stone to make the others easier.

Also some things are said to be difficult, and that alone gives certain types of people motivation to solve them, since they feel a certain type of disconnect with their intuition of what is possible and what other people around them are telling them.