[jordanpg]

I don't pretend to know what will come next, only that the UX and beauty of anything I do on a phone or a browser is severely diminished by the presence of ads. I will go to great lengths to make them go away.

For these reasons and more, it strikes me as likely that advertising as a business model has a limited shelf life. It will exist only so long as there is no better alternative and not one moment longer.