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by chippy
4259 days ago
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I once did a map of the UK using sentiment analysis of the text of geotagged Flickr photos, hoping to find the areas which were more happier than others. Turned out there was no geographical pattern from that data. Geographical analysis tools should be used in these types of analyses, apart from just looking at blobs on a map. I used k-means based cluster analysis to find groups of happy and sad areas but again the groups turned out to be nothing conclusive. The web GIS company I ended up working for used sentiment analysis of tweets by aggregated them into regions, so as to find positive and negative areas during a specific timeframe (for example, US elections). The regions had demographics which could be used statistically, and in general some interesting patterns were observed. |
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When you're using things as short as Tweets, and as broad as "general sentiment", you're probably making accuracy even worse, to the point that simpler demographic analysis or bag-of-words clustering (i.e., cluster areas by diction rather than by sentiment) yields more reliable results, even for sentiment.