[hnafficianado]

When we started our company, we were loathe to call ourselves CEO or CTO or anything else. It felt too big for where we were, and it felt self-aggrandizing. Instead we decided we'd just skip titles until we had more than three people.

This was a mistake.

It made it hard for external folks to understand who was the best contact for different types of requests, and we wound up with all of us doing every type of work.

It also made it internally, because we had inadvertently hamstrung our ability to specialize, even though we had unofficial definitions of what each of us did.

So we decided to stop giving a shit if somebody thought it was pompous, and we gave ourselves titles. It instantly solved a whole host of communication problems, many of which we hadn't even identified.

Don't be afraid of organization. Don't be afraid of titles. Don't be afraid of somebody who thinks that you can't be a CEO unless your company is of a certain size or maturity.

It turned out that titles exist for a pretty good reason.