[coffeejay]

Agree with your point on the options spreads, but we wanted to gear our focus towards solely stock investments since that's the majority of the retail investor population.

You're right about AAPL being too expensive (back at $600) for the average investor and that's something we're beginning to focus on. We'd like to add more personalization so our recommendations take into account factors such as risk profile, age, account value, etc.

Again, our goal is to help less experienced investors make smarter investments over the long term and teach them "why" along the way.

Thanks for your feedback again! Definitely points we'll be taking into account.