It would make sense for Verizon to license the technology to other carriers.
1) The more widespread the technology is, the more advertisers will be aware of it and will seek it. This means more revenue for Verizon (bigger market for this product).
2) If all carriers do it, then people won't have an incentive to switch from Verizon.
1) The more widespread the technology is, the more advertisers will be aware of it and will seek it. This means more revenue for Verizon (bigger market for this product).
2) If all carriers do it, then people won't have an incentive to switch from Verizon.
3) Licensing fees.