[mithaler]

Without remarking on the relative rightness of the moral stands in question, the difference between being vegan and switching to a new social network is that the latter affects people beyond the person making the moral stand. It's perfectly possible to switch by oneself to a free-as-in-freedom social network, but what's the point if no one else does?

And in any case, I'm not saying we shouldn't try. I'm saying we should be respectful of what our audience actually wants as we do. The uphill battle is the social aspect of convincing users that the change is worthwhile, not the technical aspect of building it (which is easy).