[xiaomai]

Zuckerberg's Chinese does sound pretty awful right now (although his listening comprehension looked much better), but it doesn't seem right to compare him to individuals that are fully immersed in a Chinese-speaking environment (probably for a many years). Also learning Chinese to speak to your wife's family isn't a gimmick.

[jamesdutc]

The gimmick is not in his motivation for learning. It's in how this is presented and contextualised.

For further comparison, Kevin Rudd's Chinese-language interview for Mandarin News Australia (http://www.youtube.com/watch?v=Bro4mkb_VKc) and then-Taipei-mayor Ma Ying-jeou's English-language interview for Council on Foreign Relations (http://www.youtube.com/watch?v=80GysZ3sldM#t=10m). Both Kevin Rudd and Ma Ying-jeou display fluency and mastery of foreign language.

Even Kevin Rudd has to engage in the same ritual formalities: the denial that his 普通話得實在是太好的. (馬英九 is never subject to this.)

Thankfully, Rudd's interview moves past this, and we never have to hear him answer 你喜歡什麼中國菜? or 在工作之外你會有什麼活動?