[mindcrime]

So, looking at the "nominology" article, and considering our name ( "Fogbeam Labs", with domain name fogbeam.com), I'd rank our name like this

EVOC - neutral. Fogbeam is evocative of something to do with light and illumination, so if we were a LED bulb manufacturer or something, it would be good. But we're using it as a metaphor, since we're a software company focusing on knowledge management, integration and collaboration. I think our tagline/slogan plays ties it together though "Cut through the information fog".

BREV - I think we're good here.

GREP - Yep.

GOOG - Very much. There are very few other references to the phrase "fogbeam" and the few there are relate to something obviously different - bulbs for auto fog lamps, etc.

PRON - Yep.

SPEL - Yep.

VERB - Fail. I don't think anybody will ever say "Go fogbeam that" to anybody else. :-(

For the most part, we get a lot of positive comments on the name when we introduce ourselves to people, so all in all, that's one decision that has worked out well. I don't think our name is so special that it will cause us to succeed all on it's own (could any name do that?) but I think it's more than good enough to not be an impediment.

What do you guys think?

[dreeves]

As the original author of that article, I declare this nominologist-approved! :) Your analysis on each dimension seems spot on to me. Yay http://fogbeam.com !

PS: I don't think verbability is a total fail either. Hard to predict that one. Maybe some kind of "beam me up" phrasing could become the verbified version...