[cpeterso]

> Nothing could be less cool than calling a startup “cool.com”

cuil.com had its 15 minutes of fame, but I see that Google acquired their patents and domain names:

http://searchengineland.com/googler-killer-cuil-patent-appli...

http://whois.domaintools.com/cuil.com

http://whois.domaintools.com/cuil.net

[yaeger]

and meanwhile, something seemingly "uncuil" like DuckDuckGo is still around and is being included as an optional search engine in most modern browsers. One really can't predict what makes the cut in the end based on name alone...