[gk1]

This just promotes a silly stereotype, like the old show "Queer Eye for the Straight Guy". I'm a guy who enjoys shopping for clothes (although I don't shop compulsively), and I know girls who don't.

Of course there are people who could use help with shopping, but why make it gender-specific?

[akama]

This was my reaction to this as well. Just in terms of personal comfort, I personally would prefer a guy stylist as well.

I don't see why they need to limit themselves to just one gender for customers or providers. They have just cut their market in half before they even began selling anything.