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by MalcolmDiggs
4259 days ago
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Generally you're going to want to adhere to the CAN-SPAM laws. I believe the general consensus is that you can email users for anything directly related to their account or the use of the service they signed up for. If you want to email them marketing-style information (more like a newsletter than an account-alert) you should use what's called a "double opt-in". Namely: * User acknowledges on the site that they want to receive updates (they check an extra box, they submit a special newsletter signup form, whatever) * You send them an newsletter-signup confirmation. They must click the confirmation link you sent them to be added to the mailing list. * From then on every newsletter you send needs an easy unsubscribe link, etc. Email service providers like mailchip, sendgrid, etc make managing this process very easy. More details on best practices here:
http://en.wikipedia.org/wiki/CAN-SPAM_Act_of_2003#The_mechan... |
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