[wensing]

I think you're underestimating how hard all those non-coding skills are. When you laundry list "UI, branding, PR, etc" I can almost see you doing a hand-wavy motion. The reality is, anyone that's truly awesome at non-technical things deserves some equity for the 10X-100X growth they will help bring to the business. The truth is you can be 8 years in, but only 10% of the way there.

[selmnoo]

I say this as a person who has worked as a front end engineer for a fair bit of time that a handsome-looking salary (like, say, ~200k) is more than good enough for great work on the laundry list of non-tech tasks of a startup in the beginning stages. Couple that with the fact that right now this is a tech engineer's market, not the business/frontend person's -- even the great ones are a dime a dozen out there.

> The truth is you can be 8 years in, but only 10% of the way there.

I don't think this is true for tarsnap. tarsnap at this moment is a finished application people can get right now. The technology component of the company is completely solid, not in need of any repair or improvement, it's only the UI and other things that have to be improved. Colin's gotten it more than 80% there.

[wensing]

> The technology component of the company is completely solid

But the technology component is only ~2/10ths of a company.