[weaponofchoice]

Popularity hacker in 3...2...

I bet the next 10 years will see a lot of celebrity-driven startups. Will.i.am, Tom Hanks, Justin Timberlake etc. Looking for your 3rd co-founder? Talk to your local celebrity agent.

Something about the term 'popularizer' annoys me. Why not just call them 'marketers'.

IMHO, the perfect startup team: 1 technical co-founder, 1 technical co-founder who loves analytics and online marketing, 1 celebrity. Followed by celebrity investors.

[jonny_eh]

Like FunnyOrDie has Will Ferrel.

[dcre]

That's an unusual case because Will Ferrell is a world-class expert at comedy, which is Funny or Die's product. Even if you want to argue that their actual product is the ads around the videos, Will Ferrell is more than just a celebrity endorser.