[eevilspock]

> Yes, when Dan Rissio says "we manufactured this screen' he is LYING TO YOU. They bought whole thing from LG or Sharp.

It's not a lie if "we" refers to Apple together with its partners or "manufacture this screen" refers to the combination of LG/Sharp's screen with Apple technology.

Is it a lie when Google says it created Android without mentioning the creators of Linux or Java? Is it a lie if Intel says it manufactures a CPU without mentioning the manufacturers of the silicon wafers?

Dude, it's marketing, which I'm not a fan of. But be fair.

[vegabook]

Okay nobody seriously looks at Apple as a panel manufacturer, unless you (and Apple) are referring to the fact that the company has a stake in Sharp. The plant and expertise required to build panels is clean room stuff that AAPL just does not do. It does industrial design and software. Not "manufacturing of screens" so the point is clear. Android's skin is distant enough from Java and Linux that it can credibly be called a creation of Google. Just as Audi can say it built the car without having to credit the inventor of the internal combustion engine, and instructing a supplier to build a part to its specifications is hardly "manufacturing" it. It is "specifying" it. As every Apple product owner knows: "Designed in California, MADE in China". In this case, made in Japan/korea. As such, "we manufacture" is skirting close to the edge of a lie if "we" is spoken at an Apple branded press conference with no mention whatsoever of partners.