[Nevermark]

Exactly. Apple tries to do a lot of firsts when they release a new product category, but most of their updates are about putting the effort into the smallest details that matter to users, even if the users don't know about it.

They are better than anyone else at that simply because nobody else really sees the whole product as their own problem. I.e. each hardware/software/service maker is just optimizing their part.

[sjwright]

My favorite example of this: a MacBook's headphone socket has full support for iPhone earbuds. The little headset microphone is used and the volume/pause buttons operate exactly as on an iPhone.

Obvious in retrospect, but just another example of how Apple treats their product range as a complete ecosystem.