[paganel]

I think it's related to a book written by Schmidt and that Rosenberg guy, I think I just read a review about it a couple of weeks ago (here's the review: http://www.economist.com/news/books-and-arts/21620056-search...).

As for the presentation itself, maybe it's because I'm becoming more and more grumpier with age and haven't drunk my coffee yet, but there's something to be said about today's langue de bois, with expressions like "smart creative" and "Internet Century" being some worthy examples.

[paulojreis]

Yeah. They are criticizing the jargon and methods of "big business", yet the language they use and the methods they promote are what all big businesses advocate today (even if only as PR stunts).

I work at a telco, so just imagine the amount of BS I hear being touted (but not applied, of course) everyday... It's no different than this - smart employees, innovation, moving fast,... - just presented in a lousier fashion. :)

[TeMPOraL]

Nah, I think it's neither age nor coffee. As much as I love what Google is doing, I get this distinct impression that they're starting to get infected with bullshit language (which usually leads to bullshit thinking). The presentation is full of "wooden language". It's like it was made for some corporate managers or something.

And don't get me started on pictrues in the presentation. It really feels like clip-arts all over again. I just hope they don't add them to Google Docs.

[warfangle]

> It's like it was made for some corporate managers or something.

Because it was ;)

[embolalia]

I'm 23 and have had my caffeine. It's neither your age nor your decaffeineity that makes this seem wooden.