[javajosh]

This stuck out for me, too. Jordan was far too chummy in his responses. This signals, "I want you to like me so that when I fuck up you will give me more slack." It's not genuine warmth, it's a cynical, sociopathic ploy to garner imaginary "friend credits" that can be traded for real money when need.

(It actually reminds me of how mobile customer service call centers repeatedly, obnoxiously apologize, to the point where they seriously degrade the service. I would much rather a person help me than waste time apologizing to me.)