[wpietri]

> I have the feeling that Jordan knows exactly what he's doing.

Not to excuse him, but this sounds exactly like a business noob who doesn't know what he's doing. He started on dreams and bluster, somehow got people to send him lots of money up front, and now is discovering that starting a company is actually hard.

The first test most businesses face is being able to talk a good line. But that's not the last test, so it's pretty easy for fast talkers with no real skills to get in over their heads. And I think they really don't know what idiots they are, because they've grown up being able to talk their way out of their problems. Turns out actual customers (and the Reddit rabble) are not as forgiving as their moms.