[scobar]

If you could redo the hand-written Christmas cards to show appreciation to customers, would you still send every customer a card at first, or would you start with the weekly schedule you transitioned to later? Thank you for the great talk.

[kevin]

Hmmm...I don't know. It was great being able to send all the customers a card that first year. That said, if we had done it every week, we probably would have gotten through all of them too. I actually liked the weekly cards better than the Christmas cards because the former were unexpected by our users, which makes for the best gifts. More of the xmas cards were probably taken for granted.