[TeMPOraL]

> I do see how it could be viewed as promoting or exploiting the mythology of male culture the Valley to raise money, which to some may be anti-feminist in nature.

Is it a mythology if it is based on hard facts? I.e. this sounds a bit like saying that heat engine works on mythology of lower energy levels in a heat sink. Also note that just like heat engine equalizes energy levels between source and sink, such campaing seeks to equalize gender inbalance. Which I guess is as feminist as you can get.

I think it is actually beneficial for a person or an organization working toward women's right to disassociate themselves from the feminism movements and related labels lest they actually do end up spending all their time constantly justifying themselves.

[dubfan]

You can't compare a physical phenomenon to a social one, especially when the existence and magnitude of the latter is heavily contested by people with agendas that rely on the phenomenon's existence and magnitude.

[TeMPOraL]

Just like the utility of heat engines is heavily contested by us making sure heat sink never averages with the heat source. That's why you have a radiator in your car.

My point is, that a) that campaign didn't foster a myth, it used a real, existing potential gradient and b) it is very much pro-feminist as long as they're letting things equalize and not actively trying to maintain that gender gradient.

ETA: of course I can compare a physical phenomenon to a social one, mathematical models don't differentiate between those. Still, I chose that example only to highlight that calling facts a "mythology" is weird.