[eegilbert]

Reminiscent of folklore surrounding Airbnb's Craigslist campaign: http://davegooden.com/2011/05/how-airbnb-became-a-billion-do...

[nostromo]

Airbnb was spamming, but they weren't being dishonest. To me, dishonesty is worse.

[nether]

I think MyTwinPlace is currently doing such a campaign.