Yes. This absolutely fucking sickens me. It instantly gives news agencies an excuse to pick up every little hole and scare all the mortals into submission.
Security has become a marketing and media circus now which in turn desensitizes people to real concerns and rational thought.
I do see your point, however sometimes it is a good thing to let everyone know about it, so they're able to do something about it.
For example, my manager even heard about "shell shock" and prompted me to do something about it. Although, it was over a week after the outbreak, and we'd already established we weren't vulnerable (applied the patch anyway) - but even so!
By labeling a bug with a catchy name it enables conversation. If there is one thing the world of security needs it more conversation. More talk == more $$$.
Security has become a marketing and media circus now which in turn desensitizes people to real concerns and rational thought.