I imagine they'll get the message out in the traditional ways: advertising and PR. As far as distribution, I assume long term plans involve customized hardware that would provide for an optimal Parakey experience.
Advertising and PR will not be enough (and just saying these will solve your problem doesn't work either) -- Apple's "Switch" campaign is largely based around the fun, out-of-the-box experience and ease of use. All of that work and they still have a way to go in converting people (especially non-college aged folk).
As far as distribution, a customized hardware solution that will deliver Parakey's software experience doesn't really address the distribution problem. How do you get the mythical machines distribution themselves? Besides, hardware is a very different business with different metrics than the software game...attacking both at the same time would be extremely difficult.
So my question still stands at how would you get the software out to the mainstream, especially those who aren't very web-literate to begin with? I'm thinking about people like my parents who only use their browser to check Hotmail, read reviews, and maybe do some basic shopping. They would certainly adopt a new computing platform that was more intuitive, but how do you get them to do this? The same folks who would greatly benefit from Parakey's work is the same demographic that still uses Internet Explorer.
I'm not sure what Parakey's doing, but my idea is to use financial incentives to encourage viral distribution. Install Granmos for your parents, your grandparents, the local senior center, and nursing homes. Then, you get a percentage of advertising revenue from all the new users of Granmos that you're helping.
While the elderly would certainly love an easier computing experience, I think my questions above address the overall mainstream population that have a pretty narrow use case when it comes to internet browsing.
Your approach to viral distribution sounds very complicated.
How do you go about placing ads on something that's supposed to ease the computing experience? On top of that, would you need to login using your account at a specific IP address to gain the "credit" for installing the app? How would the system know who to "credit?"
It seems like you're looking for a perfect answer as to how Granmos or Parakey could become one of the top three operating systems. I don't have the exact solution, but I know there is an enormous market and I wouldn't need ten million users to have a company worth acquiring. If I knew how to market Granmos to the point of becoming a monopoly crushing success I would probably already be getting paid millions as a consultant. I know Granmos can be successful, even if it doesn't reach the ten million user mark.
PR is a very important way of marketing for Granmos. You can do a local newspaper press release. Write an article about how a college student is making it easy for his grandparents to use computers. Send it to every local newspaper in America. Get new users. This is the kind of thing you can do for free, but professional PR people do it better.
Maybe I could do something really crazy, like giving stock options to anyone who acts as an evangelist or developer.
As for advertising, it would mainly be cost-per-action style ads. Affiliate links for online shops and such. You can do things like pitch a free magazine subscription offer at users. Those affiliate programs can pay $5 per action. Also there's the money you get when someone searches Google through your site. The important thing is to stick to advertisements that have some kind of benefit for the user.
Tracking the referrals isn't a hard problem. You could distribute Granmos live CDs with your new users automatically tracked to you. Otherwise, when a new account is created, fill in the referral box on the signup page.
I'm not looking for the perfect answer, just the answer to how you would get your first 10 (ten) users.
This would mean reviewing the actual use case and realizing that PR saying your software is easy to use isn't too compelling. Distributing CDs seems very 90s AOL, costs quite a bit of money, and doesn't have a great conversion rate.
Sorry, rms, if I've come across as too critical -- I'm just trying to ask the questions that need to be asked. It's a mental workout of sorts.
I'm still very excited to hear more about Parakey -- it's about time computers became useful!
As far as distribution, a customized hardware solution that will deliver Parakey's software experience doesn't really address the distribution problem. How do you get the mythical machines distribution themselves? Besides, hardware is a very different business with different metrics than the software game...attacking both at the same time would be extremely difficult.
So my question still stands at how would you get the software out to the mainstream, especially those who aren't very web-literate to begin with? I'm thinking about people like my parents who only use their browser to check Hotmail, read reviews, and maybe do some basic shopping. They would certainly adopt a new computing platform that was more intuitive, but how do you get them to do this? The same folks who would greatly benefit from Parakey's work is the same demographic that still uses Internet Explorer.