[drcode]

This idea is not viable as far as I can tell... Besides the obvious flaw of this service (it is a centralized business, which compromises most of the benefits a decentralized currency like Bitcoin has to offer) there HAS to be an objective way to determine whether a person is fulfilling their obligation to wear the tshirt. The only way I can think of to do that is to have "eyes on the ground", a second group of people who are "verifiers" who monitor the "badgers", and who are independent contractors willing to accept a very fluid employment arrangement... at this point you are sort of hamstrung with bitcoin because it has no significant smart contract system to encode the responsibilities of the various parties (the verifiers, badgers, and badgerhunt.com)

Until a cryptocurrency-based smart contract system becomes established (such as ethereum or codius) I just don't see how this type of business idea is going to be feasible (but certainly the roads of silicon valley are paved with the bodies of people arguing this or that business model is never going to work :-)

[verybadge]

We are actively working on a multisig scheme where advertisers won't need to trust us with the money and we will only act as a pure middleman, signing transactions when the campaign is completed. The scheme is relatively well know at the present stage of Bitcoin development, but it still takes some time to implement right. We ourselves are not interested in holding other people's funds, it's dangerous.

[drcode]

Well, I guess I'm not too worried about the question "can badgerhunt run away to Cuba with everyone's money", which is of course always a concern and is the problem multisig solves... I just see that the incentives of a "badger" are not aligned with the incentives of an advertiser- The incentives of a badger are to PRETEND to advertise a product, in a way that requires the least effort. Unless you can find a way to penalize "badgers" who cheat (through a sophisticated independent verification and enforcement mechanism) I'm thinking the compliance among "badgers" would be low.

On the other hand, if you DO have a way of providing such penalties in a cost-effective way, this concept would have more potential... and the only solutions I can think of still need more technology infrastructure to be developed.

[verybadge]

That is a good question. But think about it, why would compliance be low? It's not like you have to wear a giant rubber dick on your head to advertise something. You only wear a t-shirt or put a bumper sticker on your car. Possibly, of a brand that you might actually like. Where exactly is the incentive to cheat? Sure, some people might cheat and there are ways in which you can minimize this number of people which we've been discussing. But for the majority, there's really no incentive whatsoever to not wear that t-shirt and not fulfill their obligations.

[drcode]

Certainly, lots of people said airbnb customers & hosts would cheat like crazy and were proven wrong. Best of luck to you.