[Ryel]

Amazon has nothing to lose from this store.

- They will ride the media wave when a product launches/when they do a stunt like drone delivery and have people waiting outside.

- You can bet they will be testing in-house tracking/advertising by analyzing their customers' actions under their own conditions

- You can bet they will sell at least a small number of their flagship products

Kind of surprising that they didnt already have a brick-and-mortar location.