[niklas_a]

But what nobody tells you about ASO is that these users are much more unqualified than the other users you get. Downloads coming from friend referrals or reading an article about your app are much more likely to give you a good rating or convert into a paying user.

[mrborgen]

Hmmm.. What do you base that upon? My stats tell a different story. The downloads are usually of high quality.

This of course depends wether or not you manage to keep the keywords highly relevant. And the technique I am describing usually forces people to be more specific and add more relevant keywords. (Rather than what most app developers do, which is adding generic words like "fun,game,kids,book,music").

[kolinko]

Depends on whether you spam the store, or use words/phrases that are relevant.