[Lol_Lolovici]

Has anybody seen exactly how "taking control of your brand" works? It would be interesting to know how exactly replying on the left sidebar, or whatever, works and how it impacts the original tweet/forum/etc. I see a lot of people are commenting here about how this is blackjacking because the company would filter out the bad information about them and let only nice stuff show. So far I don't see evidence of that or even how that would work so if somebody knows please share.

The way I see it this brand site would be more interesting for the marketing/public relations department of a company that wants to see every discussion about them in one place and jump to the actual content where they want to reply, and not as interesting a page for other people outside the company.