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by jcampbell1 4266 days ago
Fraud protection is an odd marketing angle.

The merchant bank is the one that gets hosed due to fraud, so anti fraud technology helps Stripe, Paypal, WePay, etc. WePay is marketing that they are very good at not screwing themselves.

There are clients that care about anti-fraud, such as ecommerce companies that ship high value electronics, but WePay has no experience in this category.

The crowd funding space has fraud issues as it is a method for turning stolen cards into cash, but reversing a pledge is a lot easier than un-shipping an xbox.

1 comments

As Bill makes clear-WePay Clear isn't about fraud protection-we've always been managing risk. It's offering fraud protection, risk mitigation with a white label payments platform-that's a first in payments.

WePay specializes in two-sided applications-where you have buyers and sellers and you're moving money between them. There's a lot more to fraud than a bad credit card. See my other post RE: fraud.

I think I get it. I could build my own with Authorize.net, then I'd get screwed by fraud. I can go with PayPal, and get fraud protection, but my customers will be bombarded with stupid "Bill Me Later" bullshit, gateway pages and duplicated emails. I should choose WePay because I get fraud protection and white label.

Makes sense.