[aameek]

To give an example ... Here is what a retail partner is building with these services around specialized marketing: They have (or get) a user's twitter handle, feed the content authored by the user into the user modeling service and based on the characteristics, send appropriate coupons/offers (e.g. very adventurous or less so etc). Combining that with the machine translation & language identification services, they are able to broaden this to many more languages vs. just English.

The part that they are doing next is: with the community of their users, they want to check the potential resonance of their marketing messages to those users, which they do with the Message Resonance service. Based on that, they can pick the most likely to be resonant message before sending it to the user.