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by kendallpark 4270 days ago
> It's all about hooking them into your brand early.

Yup. That's how Amazon Prime got me. Free Prime for students? Well, four years later I'm hooked and pay full price.

Ingenious marketing strategy.

1 comments

Well it's worked for many years for Microsoft too.

Adobe, do it as well I think, though they're close to a monopoly with Photoshop.

Have people become so accustomed to using your software that it's easier for them to pay for it than to transition to another company's products or indeed to go with FOSS alternatives.

It's the drug dealer model: first hit is free.